AD FILMS

VFX | Motion Graphics | Online Edit

CRED- Nahi Mila Mujhe Pyaar Toh Kya (Official Song) ft. Shaan & Sonu Nigam

Director: Ayappa KM

Role: I was in charge of the overall visual Design and art direction of the backgrounds and graphics for this 90s style indipop music video for CRED, along with on- set VFX supervision of the green screen chroma shoot.

The video had to purposefully have the old Indian pop music video vive to it, complete with tacky graphics and absurd looking locations.

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CRED ft. The OGs

Director: Ayappa KM

Role: I was in charge of the overall visual Design and art direction of the backgrounds and graphics for this 90s style boy-band music video for CRED, along with on- set VFX supervision of the chroma shoot.

Essentially, the entire film was shot against a green screen, and the backgrounds and effects

were added to it by me and my team (screenshots below).

The 20 second version that was played during IPL 2021 has over 19 million views on YouTube-

Click here to watch the 20 second version

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CEAT Tyres Ft. Aamir Khan

Director: Ayappa KM

Role: The CEAT ad film series sees Aamir Khan wax eloquent about the importance of ideal behaviour following rules, road safety, etc. before the flip comes in, and he himself starts doing things that he was strictly against.

A portion of the film before the flip, has the video pause on Mr.Khan, wherein the voiceover suggests that one day such ideals will be followed..but until then, switch to CEAT tyres.

This portion required a treatment that would show Aamir khan as the "ideal" man.

PFB some rough explorations done for the pre prod deck to get an idea of what the treatment would look like, using stock images. For this we tried a number of options- from an illustration treatment like Priyesh Trivedi's Aadarsh Balak, to inspiring political posters, but finally went for some VFX light and texture treatment.

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Cred App

Director: Ayappa KM

Role: Online Edit for the Product Window and Logo Adaptation.

See the full project breakdown here: CRED CLOSING ANIMATION 

Godrej Properties

Director: Sahil Shah

Role: Online Edit for the Product Window, Motion Tracking for Opening Shots, Logo Cleanup (Breakdown video below)