MIHIR LELE
AD FILMS
VFX | Motion Graphics | Online Edit
CRED- Nahi Mila Mujhe Pyaar Toh Kya (Official Song) ft. Shaan & Sonu Nigam
Director: Ayappa KM
Role: I was in charge of the overall visual Design and art direction of the backgrounds and graphics for this 90s style indipop music video for CRED, along with on- set VFX supervision of the green screen chroma shoot.
The video had to purposefully have the old Indian pop music video vive to it, complete with tacky graphics and absurd looking locations.
CRED ft. The OGs
Director: Ayappa KM
Role: I was in charge of the overall visual Design and art direction of the backgrounds and graphics for this 90s style boy-band music video for CRED, along with on- set VFX supervision of the chroma shoot.
Essentially, the entire film was shot against a green screen, and the backgrounds and effects
were added to it by me and my team (screenshots below).
The 20 second version that was played during IPL 2021 has over 19 million views on YouTube-
CEAT Tyres Ft. Aamir Khan
Director: Ayappa KM
Role: The CEAT ad film series sees Aamir Khan wax eloquent about the importance of ideal behaviour following rules, road safety, etc. before the flip comes in, and he himself starts doing things that he was strictly against.
A portion of the film before the flip, has the video pause on Mr.Khan, wherein the voiceover suggests that one day such ideals will be followed..but until then, switch to CEAT tyres.
This portion required a treatment that would show Aamir khan as the "ideal" man.
PFB some rough explorations done for the pre prod deck to get an idea of what the treatment would look like, using stock images. For this we tried a number of options- from an illustration treatment like Priyesh Trivedi's Aadarsh Balak, to inspiring political posters, but finally went for some VFX light and texture treatment.
Cred App
Director: Ayappa KM
Role: Online Edit for the Product Window and Logo Adaptation.
See the full project breakdown here: CRED CLOSING ANIMATION
Godrej Properties
Director: Sahil Shah
Role: Online Edit for the Product Window, Motion Tracking for Opening Shots, Logo Cleanup (Breakdown video below)
vivo v27 Launch Film
Produced by: Shobiz Experiential Communications
Vivo India releases the new versions of its V-series smartphones every year with a launch film on YouTube, that showcase the phone's features via a narrative driven short film. We worked on the launch film for the new Vivo v27 smartphone in association with Leogirl Productions (Varun Pitkar) and Shobiz Experiential Communications.
Role: Motion Graphics, Online Edit, Motion Tracking, Chroma and Other Cleanups
Video starts at 2:16
Solana Grizzlython (WEB3 Ad Film)
Produced by: Superteam DAO, Solana
Actor Arbaaz Khan transforms into Roger Federer for an advertisement and brings to life, the popular meme that compares his looks to the tennis legend. The ad was well received amongst the audience with many news articles calling it a viral success.
Times of India | Filmfare | Indian Express
Role: Animation and Edit of the Product Window
Buildspace "Codies" (WEB3 Ad Film)
Produced by: Superteam DAO, Buildspace
Role: Since this ad is a parody of 'Roadies' Audition, the brief was to design and animate the title packaging to resemble the original roadies title packaging along with a Product Window CTA at the end of the video.
Disclaimer: Contains strong language| NSFW