Logo Design | Art Direction
Design and Visual Concepts
I was approached by the extremely talented music producer and content creator Yashraj Mukhate, to design a logo for his new music label- “YM Originals”.
Although known for memes and such, Yashraj would be uploading all sorts of original songs under this label- serious, funny, emotional, devotional- everything.
So he wanted the treatment to be formal/ generic enough so the logo would not convey a specific mood and best encapsulates the nature of the company (a music label).
The following are various explorations for the logo unit, presented under broad concept routes. The idea is to see what visual works best for the company from amongst all the routes presented.
Design exploration- 01
Using musical instruments to form the abbreviation “YM”
(Click on the image below to go into full screen mode)
Design exploration- 02
Earpiece (Click on the image below to go into full screen mode)
Design exploration- 03
Musical Visualisations (Click on the image below to go into full screen mode)
Design exploration- 04
Logo Concepts that don’t group up into any once umbrella concept but make for an interesting unit (Click on the image below to go into full screen mode)
After going through the above logos, Yashraj decided to go with the french horn presented in the first route. A few refinements later we locked on the unit below-
He wished for the logo to be in black and white and not have a color variation as he felt it was stark enough for the usage he hand in mind.