MIHIR LELE

Client

Roche India

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Agency

The Granfalloon

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Script and Design

Famous Innovations Advertising Agency

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Producer

Rigved Siriah 

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Animation and Visualisations

Mihir Lele

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Music and Sound Design

Mehar Chumble​

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Brief

Roche India wished to create an animated explainer video, outlining the key features of its revolutionary oral treatment for SMA (Spinal Muscular Atrophy) - Evrysdi.

The script, conceptualised by the agency,  followed the medicine (imagined as a superhero), travelling across the body of the patient explaining its importance

and usage.

 

The video is meant to to be shown to patients and caregivers for informational purposes as well as for Roche Global's social media for World SMA Month, which is August.

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Some stills from the animated explainer film:

(Click on the image below to go to full screen mode)