TREATMENT EXPERIMENTS

Visualisation. Animation.

(Above) Some treatment frames from the film "Mumbai Meri Jaan"

 

Client

All India Bakchod 

 

Direction

All India Bakchod (AIB)

 

Animation Visualiser

Mihir Lele

 

Brief

"Mumbai Meri Jaan" is an animated music video sponsored by All India Bakchod (AIB)

The song, written by AIB borrows its music from a popular Hindi song called "Bombay Meri Jaan" (meaning- "Mumbai, my beloved"). The new song written by AIB is a sarcastic take on the present condition of the city that never sleeps, keeping the relevance of the original song intact. It tries to capture the vast difference between present times and the way the city was when the original song was written.