MIHIR LELE
SMA: MEDICAL EXPLAINER VIDEO
Direction | Screenplay | Animation | Edit
Client
Roche India
Agency
The Granfalloon
Script and Design
Famous Innovations Advertising Agency
Producer
Rigved Siriah
Animation and Visualisations
Mihir Lele
Music and Sound Design
Mehar Chumble
Brief
Roche India wished to create an animated explainer video, outlining the key features of its revolutionary oral treatment for SMA (Spinal Muscular Atrophy) - Evrysdi.
The script, conceptualised by the agency, followed the medicine (imagined as a superhero), travelling across the body of the patient explaining its importance
and usage.
The video is meant to to be shown to patients and caregivers for informational purposes as well as for Roche Global's social media for World SMA Month, which is August.
Some stills from the animated explainer film:
(Click on the image below to go to full screen mode)
