MIHIR LELE

Client

Lakmé India

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Producer

Studio Fry ​

Big Momma Productions

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Director

Devang Singh Thukral​

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Post Producer

Vicky Baig

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Music

Imaad Shah

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Chroma Clean-up, Online Edit and

Motion Graphics

Mihir Lele​

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Brief

I was approached by Studio Fry to work on the motion design and animation for three Lakmé India Films. The scope of work would include everything from the online edit for the films to the typography treatment, the on-screen UI interactions on the subject along with the chroma clean-up, tracking and compositing for phones screens. 

The film was to have a clean, minimal, tech-y vibe (since the client wanted to promote their app features) ,while of course, retaining its overall 'beauty product' essence.

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Film 01 - Skin Pro