JOBS ZARA HATKE
Logo Design | Title Animation
Dhruv Rathee and DW Bank
All Things Small
Logotype Design and Animation
DW Bank and YouTuber Dhruv Rathee were coming together to do a show called "Jobs Zara Hatke" (roughly translated as Jobs that are a little out of the ordinary).
This show would see Dhruv travel to small European towns and villages and interview professionals who have chosen off beat careers, like bee-keepers, flight instructors, scuba divers, etc.
The brief was to visualise the logo and title animation in a way that it compliments the nature of the show.
With this brief in mind, I tried out a couple of explorations that would bring out the contrast between a "formal" job and the "hatke" (different) one (explorations below)
For the title sequence, I was asked to use footage that Dhruv had shot while travelling to the European towns to interview the guests on the show, so it would give a glimpse of the kind of locations the audience would get to see through this show.
The last route was shortlisted by the client with a few changes.
(Click on the image below to see the deck in full screen mode)