MIHIR LELE

Client

Dhruv Rathee and DW Bank

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Agency

All Things Small​

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Logo Design and Animation

Mihir Lele

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Brief

DW Bank and YouTuber Dhruv Rathee were coming together to do a show called "Jobs Zara Hatke" (roughly translated as Jobs that are a little out of the ordinary).

This show would see Dhruv travel to small European towns and villages and interview professionals who have chosen off beat careers, like bee-keepers, flight instructors, scuba divers, etc. 

The brief was to visualise the logo and title animation in a way that it compliments the nature of the show.

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With this brief in mind, I tried out a couple of explorations that would bring out the contrast between a "formal" job and the "hatke" (different) one (explorations below)

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For the title sequence, I was asked to use footage that Dhruv had shot while travelling to the European towns to interview the guests on the show, so it would give a glimpse of the kind of locations the audience would get to see through this show.

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Logo Explorations

The last route was shortlisted by the client with a few changes.

(Click on the image below to see the deck in full screen mode)