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MIHIR LELE
HARDLY WORKING BY NAUKRI
2D Animation | Art Direction
Client
Naukri
Script and Creative Direction
Anirban Dasgupta
Saurav Ghosh
Character Posing and Roughs
Hrishikesh Deshpande
Cleanup and Compositing
Mihir Lele
Brief
"Hardly Working by Naukri" is an Instagram reel series by Anirban Dasgupta that satirizes corporate culture through a news-comedy format. Each episode humorously dissects workplace topics like AI, remote work, maternity leave, and moonlighting.
Because it's a 6 to 8-episode series, Anirban wanted to break the format with an animated explainer on moonlighting. The challenge: producing a one-minute animation in just a week while ensuring the script's humor translated visually and kept viewers engaged.
Watch the full episode with the animation below:
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