AMAZON PRIME: HAHAKAAR

Logotype Design | Poster Design | Motion Graphics

Client

Amazon Prime Video

Agency

OML Entertainment Pvt. Ltd.

Stand Up Comedian

Gaurav Kapoor

Design and Animation

Mihir Lele

 

Brief

Since the name of the special is a Hindi word ('Hahakaar' refers to a person who has mastered the art of making someone laugh) and a majority of the special was also in Hindi, it made sense to have a mixture of English and Devnagri fonts for its logotype.

An existing font was customised to suit the overall design aesthetics of the special. We decided to go with a comic book styled design language for the special as it lent itself well to the name of the show as well as gave the show a bold eye-catching look, for it to stand out in a sea of titles within the Amazon Prime film library.  The aesthetics of the live show had a stark color theme (blue+green) which we incorporated into all graphic collaterals to make sure the show was packaged uniformly.

The logo, show packaging, posters and end credits for the show were therefore designed accordingly.

logo.jpg

Show Packaging

Since the show logo and its poster were designed with the aesthetics of a comic book, we designed the title packaging in a way that it complimented these aesthetics.

Poster Design

The poster was designed keeping in mind the aesthetics of a comic book cover page, with all the small elements that one sees on the cover page, customised to fit the theme of the show.

hahakaar poster.jpg

End Credits

The end credits of the comedy special featured a bunch of pictures of the artist from the special treated in the same graphic style as the other collaterals.

Watch the special on Amazon Prime Video.