MIHIR LELE
AMAZON PRIME: HAHAKAAR
Logotype Design | Poster Design | Motion Graphics
Client
Amazon Prime Video
Agency
OML Entertainment Pvt. Ltd.
Stand Up Comedian
Gaurav Kapoor
Design and Animation
Mihir Lele
Brief
Since the name of the special is a Hindi word ('Hahakaar' refers to a person who has mastered the art of making someone laugh) and a majority of the special was also in Hindi, it made sense to have a mixture of English and Devnagri fonts for its logotype.
An existing font was customised to suit the overall design aesthetics of the special. We decided to go with a comic book styled design language for the special as it lent itself well to the name of the show as well as gave the show a bold eye-catching look, for it to stand out in a sea of titles within the Amazon Prime film library. The aesthetics of the live show had a stark color theme (blue+green) which we incorporated into all graphic collaterals to make sure the show was packaged uniformly.
The logotype, keyart, show packaging and end credits for the show were therefore designed accordingly.
Show Packaging
Since the show logo and its poster were designed with the aesthetics of a comic book, we designed the title packaging in a way that it complimented these aesthetics.
Key Art
The key art was designed keeping in mind the aesthetics of a comic book cover page, with all the small elements that one sees on the cover page, customised to fit the theme of the show.
End Credits
The end credits of the comedy special featured a bunch of pictures of the artist from the special treated in the same graphic style as the other collaterals.
Watch the special on Amazon Prime Video.