Identity Design | Art Direction
Design and Visual Concepts
The stock trading firm, Greek Ways, deals in the concept of Arbitrage- the simultaneous buying and selling of securities, currency, or commodities in different markets or in derivative forms in order to take advantage of differing prices for the same asset.
The firm approached us for an identity design that best complimented their name and work background.
Design exploration- 01
Incorporating Greek alphabets into the logo.
This works on two levels-
The greek alphabets organically fit into the name of the company.
The algorithm that the company uses, to chart out spreads, gives results in alpha, beta and so on, making the alphabets a clear fit in the logo unit.
Design exploration- 02
Incorporating arrow signs into the logo to denote specific ideas. This route also explores a G+W Integration with more elements from the stock market.
(Click on the image below to go into full screen mode)
Design exploration- 03
An exploration of a silhoutte of a with a G+W integration
The final logo unit was designed as combination of two routes from the above explorations.