MIHIR LELE

Client

All India Bakchod (AIB)

 

Concept

Mihir Lele

Manaswi Mohata

 

Art Direction

Mihir Lele

Manaswi Mohata

 

"Pen" Prop Design

Mihir Lele

 

Photography

Naveed M

 

Copy for Captions

Manaswi Mohata

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Synopsis

First Draft is a writers’ residency programme where AIB selects 8 writers from across the country to come stay in Mumbai for 6 months, attend lectures, interact with top industry professionals, learn the skills of script-writing – and by the end, develop their own first draft of a movie or a web series. 

AIB wanted to build a website with all the information regarding the programme and send it out to all aspiring writers, and answer every possible question they might have about the programme.

For this website, they required some visuals.

 

Concept for the visuals

We tried to tell a story through the series of images- Since the aspiring applicant was going to hear about the course for the first time through the website, the website had to have a self-explanatory sequence of visual and copy.

We wanted to showcase the applicants journey through sequential visuals ; their initial doubts, reservations about the programme when they first stumble upon the website, to finally applying for the residency when they realize how full-proof the programme is.

The burst of colours and overall playfulness exhibits the adventure and excitement that lie ahead on the path of story-telling. 

 

Outcome

Since the website was a parallax website, the pictures were supposed to be visual breaks between the different sections of the website, and each picture had to be a peek into the next section of the website.

Each picture was accompanied with a caption, giving a brief insight into next section of the website.