MIHIR LELE
CREATORS DEN
Identity Design | Art Direction
Client
Girish Narayandass
Design and Visual Concepts
Mihir Lele
Brief
Creators Den is a social media platform to showcase and discover creative work.
It is a hub for creative professionals to curate their work on and also network with potential clients.
I began exploring different style and concept routes for the logo design of the app,
keeping in mind its application on the website and as an app icon.
Design exploration- 01
The first concept I decided to explore was that of visually representing a den-
one that compliments the name of the app, and depicts a "space"- a place for creators. (Click on the image below to go into full screen mode)
Design exploration- 02
A visual exploration of a mind map, a thought connection or the coming together of "creators", an idea that could compliment the concept of the app.
(Click on the image below to go into full screen mode)
Design exploration- 03
An exploration of a "scribble" as the logo- since a scribble is the foremost tangible identity of any idea that a creator thinks of.
(Click on the image below to go into full screen mode)
Narrowing Down of Visual Concept
Once the above design routes were presented to the client, one idea that they wanted to explore further was that of a "thought bubble" (a sub-idea that was presented in design exploration 01, above). I went ahead and explored the idea of a simple thought bubble further.
Simple Representation of a Thought Bubble
(Click on the image below to go into full screen mode)
Thought Bubble+ Coffee
Since Coffee is an famous visual cue for a "creator" at work and fit well with the overarching theme. (Click on the image below to go into full screen mode)
Thought Bubble+ Bomb
The explosion of an "idea" or the potential of an idea to "explode" was something I decided to explore in these set of explorations, where a bomb icon was merged with a thought bubble. (Click on the image below to go into full screen mode)
Selection of Logounit
Finally after exploring all the above options, we zeroed in on the option below.
A clean stark thought bubble logo in a vibrant color was the best representation of the brand. This icon would lend itself well to the website, app as well as the app icon.
After going through a number of color options, we zeroed in on the color purple for its vibrancy and because it signifies magic and creativity- a perfect fit for the brand.
