MIHIR LELE

Client

Amazon Prime Video

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Agency

OML Entertainment Pvt. Ltd.

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Stand Up Comedian

Sahil Shah

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Director

Siddharth Vasani​

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Poster Photograph

Siddharth Vasani​

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Logo Design

Akshit VS

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Design and Animation

Mihir Lele

 

Brief

The branding for 'Childish Behaviour', the stand up special by comedian Sahil Shah, was designed to keep in tune with the name and content of the show. From the sock puppet pre-film leading upto the show, to the logo, poster and the stage production- everything was designed to have an energetic, vibrant and colorful look- something that attracts children. It also set the stage for the content of the show- wherein the comedian speaks at length about how he is a highly immature person and gives highly comical anecdotes of his "childish behaviour".

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The Logotype Animation

The logotype was loaded with fun little icons and elements which provided ample scope to play around with for the logo formation. I decided to keep the formation as fun and energetic as the rest of the show and its collaterals.

 

Packaging

The packaging was planned in a way that it would seamlessly transition into the live show from the pre film. Since the stage was rich with elements inspired by a garden/ playground- I decided to utilise these elements in the packaging. Exact replicas of the elements on stage were created in post and placed at the exact spot where they could seamlessly transition into the live show stage. An animated character was also designed and animated to match the movements of the comedian entering stage, that added an element of surprise when the transition happened.