APPLEBOX STUDIOS

Logo Design | Title Animation | Art Direction

Client

Divya Spandana

Identity Design and Animation

Mihir Lele

Music

Mehar Chumble

 

Brief

I was approached by former Indian actress and politician, Divya Spandana, the founder of the company, to design a logo unit for her film production company “AppleBox Studios” in a way that the unit best compliments the name of the company.

Since an applebox is an essential production item on a film set and has a unique look to it, the aim is to also highlight the word “Applebox” visually and in some explorations, even its usage.

Logo Explorations- Route 01

Title Integration into the form of an "Applebox" (Click on the image below to see the deck in full screen mode)

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Route 02 

“Applebox” related elements integration into the word “Applebox”

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Route 03

Film shoot related elements integrated with “Applebox”

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Route 04

Miscellaneous Ideas/ Interesting Font Options

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Overview

(Scroll "Next" to see the options against the black backgrounds)

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Finalised Logo Route

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Kannada.jpg

(Above) Kannada Adapt of the logo

Title Animation

For the title animation of the logo, the client had a very specific brief- They wanted a a young girl walking into frame, and climbing onto the applebox from the logo, and doing something "film related". 

With this brief in mind, I tweaked the idea a bit, and presented the following storyboard- 

(Click on the image below to see the deck in full screen mode)

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Character Design

For the character of the girl in the animation, I wanted to design a simple character with big eyes for the purpose of the story above. The following options were presented (some "Indian looking" options were  requested by the client.

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The fourth girl (the one with the polka dots) from the above presented options was selected by the client, with a small tweak of adding the hearts from the fifth girl to the design, instead of the polka dots. With the girl's character design and the storyboard in place, I began animating the 20 second title you see below. Timeline for the animation production and compositing was 3 days and total timeline for the project from conceptualisation of routes to execution, to the animation was 10 days.