AMAZON PRIME: STAND UP SHORTS

Logotype Design | Poster Design | Motion Graphics

Client

Amazon Prime Video

Agency

OML Entertainment Pvt. Ltd.

Stand Up Comedian

Aadar Malik, Shreeja Chaturvedi, Ramya Ramapriya, Shankar Chugani

Design and Packaging

Mihir Lele

 

Brief

I was approached by the team at OML to design the overall branding for a comedy special they had shot during the pandemic, with 4 stand-up comics doing a 15 minute spot each, titled "Stand-up Shorts".

The set had a vintage art deco look and the branding treatment was to be in line with the set design and colors.

The Logo

For the show's logounit, I explored some art deco designs that would 

incorporate an element of stage comedy along with an element depicting the short form content presented by each comic

The following are some of the explorations I tried out-

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Finalised Logo Design

The final logo unit was then constructed after a mix and match of the above options.

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Poster Design

Once the logo unit was designed, the treatment and colors were adapted to the poster. For for the headshots, pictures were selected from the taped footage.

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Show Packaging

The title animation of the show was a simple logo formation highlighting the set and the and the art-deco treatment, with the animation timed to a music track.

Segment Titles

Since the show was a collaboration of  4 stand-up comics doing a 15 minute spot, each comic was introduced along with the name of their set, at the beginning of their segment, using motion typography, tracked to the opening shot of their segment.

Watch the special on Amazon Prime Video.