AIB GEETMALA

Logo Design | Title Animation

Synopsis

AIB Geetmala is a property under which all the music videos produced by AIB have released. The brief was to ape the 90’s Indian television style. Doordarshan was the only Indian television broadcast at the time and the packaging is a parody of the style followed then.

This packaging also includes some pop culture references, thrown in, to parody the “Surbhi” packaging. The 4:3 ratio combined with the devnagri font design gives the packaging the desired 90s Doordarshan look.

Logotype Design

Mihir Lele

Music

Mehar Chumble

To watch the AIB video with this packaging, please click here.